Employer Branding Services

You have strong organizational values. You have a desirable work culture. Let us help you make them reach the world.

If you believe in building a desirable place to work that helps attract top talent whilst retaining the existing ones, you have probably done everything from establishing organizational values, a work culture, and a personality that are congruent with the ambitions of these talented applicants. But now you also need to market and sell the effort that you have been putting in all along.

This is where Conjoint Inc. enters the picture.

In 2019, a leading auto portal wanted to create brand awareness for their business. They reached out to us, and after an initial conversation with them, our HR executive set out a clear objective - to create brand awareness by communicating the company values, culture, employee benefits, and perks externally.

After a thorough and systematic analysis of the raw data (company values, employee feedback, number of offices, benefits, et al), we devised a step-by-step strategy for the endeavor.

The result of this endeavor was an improved employer brand, one that could now boast a higher employee retention rate. 96% of all candidates who were approached for interviews said they had seen the employer branding campaign online. This online representation of the company’s work culture and core values led some candidates to choose it over competitors.

A recent Glassdoor survey revealed that an astounding 78% of people will research an organization’s reputation as an employer before applying for a job with them, and 88% of millennials say that joining an organization with a good corporate culture is very important to them. Additionally, 67% of people said they would take a pay cut to work for a company that had excellent reviews.

This shows that it’s important to have a solid employer brand that candidates can access at any time, especially online. Conjoint Inc. uses a data-driven approach to evaluate your company’s reputation as an employer and identify ways to improve the experience for both candidates and existing employees.